Maqsad Outdoor Advertising Campaign in Karachi – By Artavia

🏁 Project Overview: Maqsad Outdoor Campaign in Karachi

In February 2023, Artavia Advertising launched a powerful 1-month outdoor advertising campaign for Maqsad, Pakistan’s leading educational platform. The campaign was designed to reach students and parents at high-traffic points across Karachi using a strategic mix of billboard, transit, and streamer media.


🧭 Campaign Scope & Coverage

The campaign was executed across multiple mediums:

  • 🎯 Billboards at top city intersections

  • 🚍 Red Bus Branding on Karachi’s public routes

  • 🚚 Backlit Truck advertising for nighttime exposure

  • 🏳️ Streamers placed across student zones and coaching areas

This 360° outdoor activation ensured consistent visibility and brand engagement citywide.


📍 Billboard Locations Covered 

We installed static and high-visibility billboards at the following strategic locations:

  • Hassan Square

  • Nazimabad

  • North Nazimabad

  • 4 Minar Chowrangi

  • Gulshan-e-Iqbal

  • Aisha Manzil

Each site was selected based on daily traffic, nearby schools, and commercial visibility.


🚌 Transit Media Details 

🔴 Red Bus Branding 

Maqsad’s bold creatives were placed on Karachi’s red PBS buses, giving the campaign high daily impressions on major roads.

💡 Backlit Truck Branding 

The backlit truck carried Maqsad’s messaging during evenings, events, and public gatherings, especially in student-populated areas.

🏳️ Streamers Installation

Branded vertical streamers were placed at signal points and near tuition centers to reinforce visibility.


🎯 Campaign Goals 

  • Build awareness of the Maqsad education app

  • Drive app downloads via Google Play & App Store

  • Create student-parent engagement using relatable messaging

  • Establish strong offline presence alongside digital

Maqsad outdoor advertisement billboard on hyderi north nazimabad Karachi by Artavia Advertising
Billboard promoting Maqsad education platform at Aisha Manzil Karachi by Artavia Advertising
Outdoor Maqsad hoarding installed in Nazimabad by Artavia Advertising Agency Karachi
Maqsad learning app hoarding in Gulshan-e-Iqbal Karachi installed by Artavia Advertising
Maqsad app outdoor advertisement at 4 Minar Chowrangi Karachi by Artavia
Maqsad billboard on University Road Karachi executed by Artavia Advertising
Maqsad education app billboard by Artavia on University Road Karachi
Maqsad billboard displayed at gulshan iqbal practical center Karachi by Artavia Advertising
Red Bus Branding by artavia advertising
backlit truck
backlit truck maqsad
Maqsad Outdoor Advertising Campaign in Karachi – By Artavia – Artavia Advertising Agency

🧰 Artavia’s Services Included 

  • Location selection and media planning

  • Design adaptation and printing

  • Billboard installation and takedown

  • Full bus vinyl branding

  • Backlit truck fabrication and routing

  • Streamer deployment

  • Daily photo proofing and reporting


🗓️ Campaign Duration 

Start Date: 20 February 2023

Duration: 1 Month
City: Karachi, Sindh


📞 Ready to Go Outdoor Like Maqsad?

Whether you’re an educational brand or a startup, Artavia Advertising can take your message to the streets — literally.

📞 0336-9291999
🌐 artavia.com.pk