Maqsad Outdoor Advertising Campaign in Karachi – By Artavia

🏁 Project Overview: Maqsad Outdoor Campaign in Karachi

In February 2023, Artavia Advertising launched a powerful 1-month outdoor advertising campaign for Maqsad, Pakistan’s leading educational platform. The campaign was designed to reach students and parents at high-traffic points across Karachi using a strategic mix of billboard, transit, and streamer media.

🧭 Campaign Scope & Coverage

The campaign was executed across multiple mediums:

• 🎯 Billboards at top city intersections

• 🚍 Red Bus Branding on Karachi’s public routes

• 🚚 Backlit Truck advertising for nighttime exposure

• 🏳️ Streamers placed across student zones and coaching areas

This 360° outdoor activation ensured consistent visibility and brand engagement citywide.

📍 Billboard Locations Covered 

We installed static and high-visibility billboards at the following strategic locations:

• Hassan Square

• Nazimabad

• North Nazimabad

• 4 Minar Chowrangi

• Gulshan-e-Iqbal

• Aisha Manzil

Each site was selected based on daily traffic, nearby schools, and commercial visibility.

🚌 Transit Media Details 

🔴 Red Bus Branding 

Maqsad’s bold creatives were placed on Karachi’s red PBS buses, giving the campaign high daily impressions on major roads.

💡 Backlit Truck Branding 

The backlit truck carried Maqsad’s messaging during evenings, events, and public gatherings, especially in student-populated areas.

🏳️ Streamers Installation

Branded vertical streamers were placed at signal points and near tuition centers to reinforce visibility.

🎯 Campaign Goals 

• Build awareness of the Maqsad education app

• Drive app downloads via Google Play & App Store

• Create student-parent engagement using relatable messaging

• Establish strong offline presence alongside digital