Maqsad Outdoor Advertising Campaign in Karachi – By Artavia
🏁 Project Overview: Maqsad Outdoor Campaign in Karachi
In February 2023, Artavia Advertising launched a powerful 1-month outdoor advertising campaign for Maqsad, Pakistan’s leading educational platform. The campaign was designed to reach students and parents at high-traffic points across Karachi using a strategic mix of billboard, transit, and streamer media.
🧭 Campaign Scope & Coverage
The campaign was executed across multiple mediums:
🎯 Billboards at top city intersections
🚍 Red Bus Branding on Karachi’s public routes
🚚 Backlit Truck advertising for nighttime exposure
🏳️ Streamers placed across student zones and coaching areas
This 360° outdoor activation ensured consistent visibility and brand engagement citywide.
📍 Billboard Locations Covered
We installed static and high-visibility billboards at the following strategic locations:
Hassan Square
Nazimabad
North Nazimabad
4 Minar Chowrangi
Gulshan-e-Iqbal
Aisha Manzil
Each site was selected based on daily traffic, nearby schools, and commercial visibility.
🚌 Transit Media Details
🔴 Red Bus Branding
Maqsad’s bold creatives were placed on Karachi’s red PBS buses, giving the campaign high daily impressions on major roads.
💡 Backlit Truck Branding
The backlit truck carried Maqsad’s messaging during evenings, events, and public gatherings, especially in student-populated areas.
🏳️ Streamers Installation
Branded vertical streamers were placed at signal points and near tuition centers to reinforce visibility.
🎯 Campaign Goals
Build awareness of the Maqsad education app
Drive app downloads via Google Play & App Store
Create student-parent engagement using relatable messaging
Establish strong offline presence alongside digital
🧰 Artavia’s Services Included
Location selection and media planning
Design adaptation and printing
Billboard installation and takedown
Full bus vinyl branding
Backlit truck fabrication and routing
Streamer deployment
Daily photo proofing and reporting
🗓️ Campaign Duration
Start Date: 20 February 2023
Duration: 1 Month City: Karachi, Sindh
📞 Ready to Go Outdoor Like Maqsad?
Whether you’re an educational brand or a startup, Artavia Advertising can take your message to the streets — literally.